End Notes


“If you add up all the trends...”: Nussbaum, Bruce. “4 Reasons Why the Future of Capitalism is Homegrown, Small Scale, and Independent.” Fast Company. 2011. 25 July 2012.

Chapter One - Philosophy

“Don’t half-ass two things...”: “Sweet Sixteen.” Parks and Recreation. NBC. 23 Feb. 2012.

“Simplicity is highly overrated”: Norman, Don. Simplicity is Highly Overrated. 25 July 2012.

“Simplicity is not the absence of clutter...”: Ive, Jonathan. Jonathan Ive Interview: Simplicity Isn’t Simple. 2012. 23 May 2012.

Fried, Jason and Heinemeier Hansson, David. Rework. Crown Business, 2010.

“Storytelling is one of the most efficient...”: Chimero, Frank. The Shape of Design. Self-published, 2012.

“Perhaps is sounds ridiculous...”: Kubrick, Stanley.

Chapter Two - Kickstarter

“A good idea...”: Strickler, Yancey. Why Kickstarter? 2009. 25 July 2012.

“the world’s largest funding platform...”: 25 July 2012.

Chapter Three - Hardware

“I love the idea...”: Gruber, John. “Han Solo’s Dog.” The Talk Show. 5by5. 5 Oct. 2010.

“atoms are the new bits...”: Anderson, Chris. “In the Next Industrial Revolution, Atoms Are the New Bits.” Wired 25 Jan. 2010.

“Our Kickstarter campaign ended...”: Wang, Che-Wei and Levy, Taylor. Personal Interview. 31 July 2012.

Nickell, Jake. Threadless. New York: Abrams Image, 2010.

Eisenberg, Tina Roth. Tattly = 1 | Things I’ve Learned. 2012. 25 July 2012.

Chapter Four - Software

“Most people make the mistake...”: Jobs, Steve. Walker, Rob. “The Guts of a New Machine.” The New York Times, 2003.

Chapter Five - Promotion

“The biggest myth even perpetuated...”: Monteiro, Mike. Design is a Job. New York: A Book Apart, 2012.

Gladwell, Malcolm. The Tipping Point. Boston: Back Bay Books, 2002.

Chapter Six - Business

“People always ask me...”: Arment, Marco. “The App Economy.” Planet Money. NPR. 31 Jan. 2012.

Eisenberg, Tina Roth. “The Power of Side Projects and Eccentric Aunts.” 27 April, 2012.

C.K., Louis. “A Statement from Louis C.K.” 13 Dec. 2011.

“A creator, such as an artist...”: Kelly, Kevin. 1,000 True Fans. 2008. 25 July 2012.

“that’s small and cares about quality...”: Linderman, Matt. “Seeking a Less Pretentious ‘Boutique.’” 2009. 25 July 2012.

Kottke, Jason. “Small Batch Businesses.” 2009. 25 July 2012.


“We’re in a transitional world right now...”: Gaiman, Neil. University of the Arts Commencement Address. 2012.