At Studio Neat, we make tools that encourage creativity. We hope this book, too, will act as a tool to encourage you to go out there and make stuff. There is no better time than now.
In a recent commencement speech for the University of the Arts, author Neil Gaiman told the graduating class:
We’re in a transitional world right now, if you’re in any kind of artistic field, because the nature of distribution is changing, the models by which creators got their work out into the world, and got to keep a roof over their heads and buy sandwiches while they did that, are all changing. I’ve talked to people at the top of the food chain in publishing, in book selling, in all those areas, and nobody knows what the landscape will look like two years from now, let alone a decade away. The distribution channels that people had built over the last century or so are in flux for print, for visual artists, for musicians, for creative people of all kinds.
Which is, on the one hand, intimidating, and on the other, immensely liberating. The rules, the assumptions, the now we’re supposed to’s of how you get your work seen, and what you do then, are breaking down. The gatekeepers are leaving their gates. You can be as creative as you need to be to get your work seen. YouTube and the web (and whatever comes after YouTube and the web) can give you more people watching than television ever did. The old rules are crumbling and nobody knows what the new rules are. So make up your own rules.
Tom & Dan